The Grateful Dead Archive, scheduled to open soon at the University of
California at Santa Cruz, will be a mecca for academics of all stripes:
from ethnomusicologists to philosophers, sociologists to historians.
But the biggest beneficiaries may prove to be business scholars and
management theorists, who are discovering that the Dead were visionary
geniuses in the way they created “customer value,” promoted social
networking, and did strategic business planning.
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